If you are not showing listings on or getting leads from social media, you are falling behind. It is true that doing more business on social media can be a tall order, even if you’ve been doing it for awhile, because it’s always changing. But, that is where your market is spending more and more time, and you don’t want to leave deals on the table.

If you are not sure how to even get started, you should certainly start here. If you have been doing it for awhile and feel stuck, this will be extremely helpful to consider as you go back to the drawing board. That is because, everyone using social media to promote their business needs to answer THIS number one question.

Transcript

Hi, I’m Bucky Beeman, commercial real estate agent in Rochester, Minnesota with RGI, and the question that I think is on people’s mind when they think about creating content on social media as a commercial real estate agent is, “What platform’s right for me? Where should I spend the most time?”

And I think, even before that question, you have to ask yourself: “Where am I best? Where is my strength in the type of content that I am creating?”

For example, I enjoy video. I’ve always liked video; ever since high school, when I’d create hunting journeys with my friends on video, that has become a true passion for me. So, I like the camera. I definitely want to create more video content. It comes as a strength [for me].

But when it comes to writing, I am not great at writing. I just never have been! I have to push myself. And I want to push myself, but if I’m just starting, should I be spending on something that I’m weak at, or should I be spending on something that I’m strong at?

And that’s where I push you. Are you better at writing, typing, creating articles? Are you better at voice, whether that be a podcast, or that being creating short snippets that you then share on your social media platforms? You can share audio on Instagram. You can add pictures and then put the audio as an extra layer to the content. Or, are you better at video?

And so, think about that before you consider “What platform I should be on?” 

“What type of content should I create?”

And then, I think, if you can figure out what type of content you’re best at creating, what you enjoy creating, it will lead to which platform you should focus on, because, different platforms are better for different types of content.